Happy Hours Mobile App
Wyborowa is probably the most recognizable polish vodka brand in the world. It’s perfected for more than 600 years. It’s based on pure, top quality ingredients straight from the Poland and its taste is recognized all over the world.
After Wyborowa introduced broad choice of flavored vodkas the decision was made to start an advertising campaign to promote all variations of this Polish Classic alcohol. We’ve partnered with Mullen LOWE Warsaw, responsible for the whole campaign, and helped them develop the idea and design of a mobile app.
Our task was to prepare a campaign that will boost party-people involvement and awareness of Wyborowa new lineup. The agency decided to go with a concept of Happy Hours event: Make a selfie with your friends in a club participating in this promotion and extend the Happy Hour for a small amount of time.
We’ve designed Smart TV application as well as a mobile app. Happy Hours Smart TV app was meant to be installed on TVs i the clubs where he event took place. Mobile app was designated for users. They could download the app from Apple Store or Google Play and took a selfie with it. The photo was than pushed to HH servers and then downloaded and displayed by TV app in the club. Below you can see application screens showing the basic user flow.