Finally, the time has come. After weeks or even months of overthinking things, I’ve decided to make a shift. To transform my freelance business into a design studio. That’s how Hologram was founded.
For the last couple of years I was working in many companies and as a freelancer after hours. As a freelancer, I was doing businesses under my personal brand: Tom Koszyk.
As a person from the industry, I’m aware of how important is a brand for a startup/company. That’s why I was sure that I need a brand for my studio from the beginning. I didn’t worry about a portfolio, references. I already had plenty. The thing that was missing was The Brand.
For many years, Photoshop was an ultimate go-to tool for designing digital interfaces. From simple web pages up to complex native apps.
Was, because designers most used software becomes out of date. I’ve realised this after trying its rising competitors — Sketch 3 and Affinity Designer. Frankly speaking, it was probably the first time I worked with different software than Adobe on UI design. I must say it was a very refreshing experience.
I’ve recently read Owen Williams piece on TNW about how boring is the web design today. He’s definitely right at some points. It’s true that few years ago websites were more varied, crazy and sometimes even insane. But was it better? Not so sure…
So, is web design boring nowadays? This case has double bottom. The thing is: todays web design is different, more mature.
It’s been here for a while and we, as designers, managed to get to know it better. We’ve been experimenting with the medium, we made some things wrong (You can read a great piece about making things wrong by Tobias van Schneider here) and in the end learned from our own mistakes.